Go-to-Market Leadership. Action. Results.
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Launch Planning/Management: Plan and execute internal and external go-to-market strategies and tactics to ensure aligned efforts
across departments
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Product Positioning: Create and present positioning
briefs and messaging for new and updated products
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Marketing Communications: Develop materials
for channel partners and end users: datasheets, white papers, sales aids,
training videos, sales presentations, web copy, competitive briefs and blog
posts
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Content Creation: Write and create
content for cross-functional teams in public relations, social media, sales
enablement and demand gen
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Products: Introduced and led
launch activities and positioning for industry’s first virtualized,
software-base platform, representing 90% of infrastructure sales within one year
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Campaigns: Developed concept ideas for promotions,
webinars, gamification and social media campaigns. Examples include "Ask the Experts" webinar, "Stump the Geek" online game, "Reward Your IT Super Hero" contest
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Verticals: Oversee development of vertical market
planning and materials, with emphasis on healthcare and education. Ability to research and gain deep knowledge
quickly to support sales efforts
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Sales Support: Educate and support
sales teams throughout the buying cycle and for specific deals.Work with internal expert community,
including marketing, sales, presales and services organizations
Tradeshows –
Provide tradeshow product briefings, materials, imagery and on-site booth
support
