Diana Hyland:  product marketing - communications - messaging - strategy 

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ENJOYS WEARING LOTS OF HATS
Go-to Market: Product launch planning, execution, sales enablement
Branding: Strategy, positioning, messaging, design
Communications: Internal, external, press
Content: Collateral, web, blogs, videos, email
Verticals: Technical, finance, education, healthcare -- B2B & B2C


 

Strengths:

The ability to make complicated concepts simple, clear and easy to understand, to bring order to ideas and ensure accuracy and trust. 

Defining processes and best practices to streamline key marketing functions

Creating integrated marketing programs to generate sales leads and pipeline

Implementing demand generation content and campaigns

Defining and crafting product messaging

 
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